Brand Kit

Logos, colours and type for Alandale. See them side by side and download the assets.

The Alandale banner: the mark, the wordmark, and the outlaw tagline

Everything you need to represent Alandale, the outlaw ve(3,3) liquidity hub on Robinhood Chain. Grab the logos, colours and fonts below. The mark is a lute, a nod to Alan-a-Dale, the minstrel of Robin Hood's band.

Each asset below has a download button. SVGs are vector and scale to any size with no quality loss.

Logo

The mark is the lute droplet; the wordmark pairs it with ALANDALE set in Space Grotesk.

The brand mark is black and white. It holds no colour of its own — black on light surfaces, white on dark — which keeps the identity to ink, paper and the lime accent. In the app it simply inherits the colour of the text around it.

The mark is monochrome; the token is green. The emerald lute is the LUTE token logo — see Token logo (LUTE) below. Use the black-and-white mark for Alandale itself, and the emerald lute only where you mean the token.

The mark

The mark: black on light, white on dark

alandale-mark-black.svg

image · 1KB

Open

Mark, black — SVG. Transparent. For light surfaces.

alandale-mark-white.svg

image · 1KB

Open

Mark, white — SVG. Transparent. For dark surfaces.

alandale-mark-mono.svg

image · 1KB

Open

Mark, adaptive — SVG. Filled with currentColor, so it takes the colour of the text around it.

On our own surfaces the mark is not pure black or pure white but the brand ink and paper — #101512 on light, #F2F7F3 on dark. The pure black and white files above are for everyone else's decks, docs and dark modes.

Wordmark & banner

Mark & wordmark, on light and dark

alandale-wordmark.svg

image · 2KB

Open

Wordmark, dark text — SVG. Logo on light surfaces.

alandale-wordmark-white.svg

image · 2KB

Open

Wordmark, white text — SVG. Logo on dark surfaces.

alandale-banner-bw.png

image · 554KB

Open

Banner — PNG, 1500 × 500. The current banner: white mark on the outlaw plate. X and Discord header.

alandale-banner.png

image · 1MB

Open

Banner, emerald lockup — PNG, 3000 × 1000. The larger green lockup, for covers that need the extra resolution.

Token logo (LUTE)

The emerald lute is the logo of LUTE, the Alandale token — the emerald-to-mint gradient, on its deep-green tile. It is what wallets, explorers and DEX listings show against the token, and it is the mark to reach for whenever you mean LUTE rather than Alandale itself. It also remains the app icon and favicon.

alandale-mark.svg

image · 2KB

Open

LUTE token mark, transparent — SVG. Any size, print and web.

alandale-mark.png

image · 116KB

Open

LUTE token mark, transparent — PNG, 1536². Slides and quick drops.

alandale-icon.svg

image · 2KB

Open

LUTE token mark, dark tile — SVG. Square badge, and the app icon / favicon.

alandale-mark-tile.png

image · 121KB

Open

LUTE token mark, dark tile — PNG, 1536². Token lists and the app icon base.

Avatars & socials

Square art for profile pictures: the mark on the brand pattern, plus a transparent frame ring to overlay on any avatar.

Profile picture & the transparent frame ring, side by side

alandale-pfp.png

image · 2MB

Open

Profile picture — 2000 × 2000. X, Discord and Farcaster avatar.

alandale-pfp-frame.png

image · 329KB

Open

Profile frame ring — 2000 × 2000. Transparent overlay on an avatar.

alandale-banner-bw.png

image · 554KB

Open

Banner — 1500 × 500. X and Discord header.

Colours

Alandale runs on a near-black-green + emerald + lime system. Emerald is the primary; the acid lime (hood) is the highlight, used sparingly for accents and "live" signals.

The full palette: core, neutrals, dark surface and support

Core

Name	Hex	Use
Emerald	#1C8C64	Primary: buttons, links, the LUTE token
Emerald 2	#157254	Darker emerald, hovers
Mint	#4FD1A0	Accent, progress, highlights
Lime (Hood)	#CBFF00	Acid highlight: "live", sparingly
Emerald Deep	#1B2320	Deep green ink
Sage	#5E7A6D	Muted green text / ticks

Neutrals (light UI)

Name	Hex	Use
Background	#EFF3F0	App / page background
Surface	#FAFBF8	Cards, panels
Foreground	#101512	Primary text
Faint	#85988C	Secondary text

Dark surface (art & seals)

Name	Hex	Use
Void	#070F0A	OG cards, dark hero
Ink	#0E1512	Seal plate
Frame	#2A3630	Engraved rings, hairlines

Support

Name	Hex	Use
Gold	#C98A1E	Rare / permanent accents
Danger	#FF8A80	Errors, warnings

Developers: the palette as CSS custom properties:

--color-emerald: #1c8c64;
--color-emerald-2: #157254;
--color-mint: #4fd1a0;
--color-hood: #cbff00;   /* lime */
--color-emerald-deep: #1b2320;
--color-sage: #5e7a6d;
--color-bg: #eff3f0;
--color-surface: #fafbf8;
--color-fg: #101512;
--color-faint: #85988c;
--color-gold: #c98a1e;
--color-danger: #ff8a80;

Typography

Role	Typeface	Notes
Display / headings	Space Grotesk	Uppercase, tight tracking for the wordmark
Body / UI	Plus Jakarta Sans	Weights 400–700
Mono / numbers	JetBrains Mono	Data, addresses, badges

All three are open-source and available on Google Fonts.

Usage

Do

• Keep clear space around the mark: at least the height of the droplet on all sides.
• Keep the mark black or white, picking whichever holds contrast against the surface behind it.
• Reserve lime for small "live" accents, and emerald for the LUTE token.
• Put the mark on the brand pattern, a plain light surface, or the deep-green ink.

Don't

• Recolour the mark or add drop shadows — it is black or white.
• Use the emerald lute to stand for Alandale itself; it is the token logo.
• Stretch, rotate or crop the wordmark.
• Place the white mark on a busy photo without a scrim.

Alandale is an independent interface and is not affiliated with or endorsed by Robinhood Markets, Inc. Don't use the marks in a way that implies otherwise.